Your brand isn’t what you say it is; it's what you do every day in every single member interaction. In this session, Eric Gagliano will discuss how to identify your existing brand and determine if it's aligned with your members' needs, market expectations, and your credit union's personality. When your brand is aligned, you'll have happier employees, more satisfied members, better retention, and higher wallet share. Learn the four pillars of authenticity; walk through the steps to review, define, or create your brand; and discuss how to have Disney-style service in your branch.